Made for More is a recently launched campaign (end Q2 2017) targeting potential undergraduate students for the 2018 cycle. Made for More centres on how the students’ journey of personal empowerment and transformation at the university made them who they are.
This multi-channel campaign features an emotive storytelling and brand-led approach, embodied by real stories from real students. The suite of 9 Made for More campaign videos has reached over 80K+ views on social so far and has achieved conversion rates above industry benchmarks. More media activity and spend as well as roll out in international markets is anticipated in Q4 2017 and Q1 2018 which will ramp up the results of this campaign.
Watch Ludovica’s story:
Watch our student heroes tell their story: